Benjamin Jackson
Digital Marketing Manager
linkedin.com/in/ben12jackson/
ben12jackson@gmail.com
(443) 805-1646
Phoenix, AZ
Bachlor of Arts Journalism & Mass Com: Public Relations
Senior Digital Marketing Manager | Lead Generation Specialist | Elevating Marketing Strategy through Data-Driven Analysis
Career Timeline
Digital Marketing Manager
April 2016-Current
Senior Digital Marketing Strategist
May 2023-June 2024
Product Marketing Manager
Jan 2022- Apr 2023
Marketing Lead
Jun 2021 - Jan 2022
Aug 2021 - Jan 2022
Marketing Manager
Sep 2019 - Jun 2021
Digital Marketing Specialist
Dec 2018 - Jul 2019
Sep 2019 - Aug 2021
Marketing Coordinator
May 2014 - May 2018
About
As a highly skilled strategic marketing leader driven by a vision to revolutionize product marketing and campaign management, with over a decade of experience leading initiatives that amplify market presence and enhance client engagement, I’ve led teams to exceed performance benchmarks, harnessing the power of data analytics and emerging tech. As a catalyst for digital marketing strategies, I've also led initiatives that amplify market presence and enhance client engagement.
My strategic leadership in marketing and technology has resulted in success and a series of impactful achievements. From fostering robust client relationships to steering startups toward market success, I've carved a niche in delivering impactful marketing solutions across diverse sectors, including B2B, healthcare technology, and telecommunications. I've driven multimillion-dollar revenue growth, spearheaded successful digital campaigns, and generated leads.
Cleaning to the Max
May 2023- June 2024
• Initiated and managed comprehensive marketing strategies, including Facebook presence and targeted ads, alongside a conversion-optimized website, propelling the company to profitability within 7 months and securing management contracts with twenty high-value short-term rental property managers.
• Utilized lead generation strategies, including re-targeting through advertising, email marketing, lead scoring, and automation through Go High Level.
Marketing Manager
Sep 2019- Jun 2021
BioTechnology Marketing
GERSTEL was the first position I held where I could make a difference in building a marketing team from the ground up based on generating high-quality leads for the nationwide sales team.
Notable Accomplishments:
• Drove $2.5 million in 2020 revenue, accounting for over 20% of total sales, by spearheading a lead generation program that yielded approximately 15,000 sales-qualified leads through strategic marketing campaigns, A/B testing, and the deployment of marketing automation via Sage CRM and Mailchimp.
• Increased website conversion rate by 45% by optimizing call-to-action buttons on the company website and marketing products on the company’s social media channels.
• Utilized Adobe Creative Suite to design and produce various marketing materials that showcased complex technical concepts as easily understood content, significantly enhancing comprehension and engagement. This approach contributed to an increase in website and social media traffic.
Responsibilities and Achievements
With a sizeable budget and the goal of attracting leads, I gained a lot of experience in digital, product, event, B2B, Brand, and Inbound Marketing
CRM Experience
I was tasked with implementing and training a sales team of over 20, leading me to gain experience in Sage and Hubspot while improving my leadership skills.
Web Design
I had the opportunity to create a brand-new, lead-generating website. Creating webinars, learning technical writing, and writing blog posts with SEO in mind.
Creating Content Alongside Some of the World’s Best Scientists
Writing and Producing Scientific Content
Keeping Pace With Dynamic Technology
As part of GERSTEL’s commitment to lifetime support, we strive to support customers who have aging systems.
For peace of mind with older systems, GERSTEL strongly recommends our trade-in/upgrade program.
Product discontinuation notices can be found at:
gerstelus.com/news/discontinuation
Internal/External Messaging
I had a large roll in communicating company messages both internal and external for over 200 products
Extensive Hands On Conent Creation and Trade Show Work
38 Years of Innovation in Product Marketing
Digital Marketing Specialist
Dec 2018 - Jul 2019
Legal Technology Marketing
Immediately following graduation, I joined Integra Ledger, a startup focused on the future of blockchain technology. Integra had three separate entities, with a third added as my team’s initiative to increase women's participation.
Before becoming defunct, Integra was built as a platform based on utilizing blockchain technology to verify smart documents.
The GLBC was created to govern the use of blockchain in the legal industry. I recruited notable members such as Walmart. White & Case, and Walter’s Kluwer to join.
The largest organization Integra founded. In my first year as sole marketer, along with technical help, recruited more than 40 cities to participate with thousands of attendees fighting to create legal technology that would change the world.
Launching my second GLH, my colleague Nita Sanger emphasized the lack of women In the legal technology and tech fields in general. We developed The Global Rise of Women in LegalTech Initiative.
- Oversaw social media strategy for Integra Ledger and related entities, growing followers by 50% year-over-year and increasing engagement rates by 35% across critical platforms (LinkedIn, Twitter, Facebook, Instagram).
- Arranged all media buying and wrote all press releases surrounding the technology and its impact on Integra’s subsidiaries.
- Utilized compelling graphics and tactics to increase interest in Integra’s constantly pivoting product and promote a product that was ready to Go to Market at any moment.
- Orchestrated the marketing strategy for the first Global Legal Hackathon, achieving unprecedented participation from 40 cities and 20,000+ attendees through targeted paid ads and organic outreach, exceeding initial targets by 25%.
- Along with college Kim Sully, I led participant outreach, planning, budgeting, and marketing for the final rounds of the hackathon. We brought in teams and talent worldwide to showcase their technological skills, some of whom are still thriving today.
- Managed my first large scale event at the Microsoft offices in NYC, ensuring their was proper press coverage, social media, and standard logistics in place.
The Global Rise of Women in LegalTech Initiative
- Developed in coordination with Nita Sanger, Esther Dediashvilir, and other global women thought leaders in the legal technology industry to help launch the initiative's promotion.
- Was given the honor of creating and presenting the awards for the hard work the women-led teams initiated during the event.
- Coordinated press releases to announce the winners of the GROWL award and other winners of the Global Legal Hackathon 2019.
- Developed and deployed a digital campaign highlighting blockchain in legal practices, adding 15+ prestigious members to the GLBC and increasing consortium engagement by 40%, spotlighting the utility of blockchain technology.•
- Unfortunately, it seems as though all organizations related to Integra have ceased to exist. While I worked for the GLBC, I promoted member meetings and announced new members to gain followinging organically.
Marketing Coordinator
May 2014 - May 2018
Nonprofit Marketing
• Amplified online visibility for homelessness elimination efforts, launching a targeted email campaign that engaged a 15,000+ donor database, resulting in a 20% uplift in donor engagement and a 15% increase in donations.
• Spearheaded three key community events with an initial pitch deck and media plans, boosting organizational visibility via digital marketing and targeted ads, drawing 5,000+ participants, forging partnerships with local universities, and enhancing community support by 30%.
